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‘Art Meets Fashion’

2010

About ‘Art Meets Fashion’

In this series, the process of idea to design is captured.
The phases through which fashion designers and designers work is visualised.
The actual description of each process is the result of interviews with renowned designers themselves.

Flore Zoé “This series was shot at the MIAT in Ghent, Belgium. ‘ART meets FASHION’ was extremely important in my career, leading to my international breakthrough. Exhibits in Paris and during New York Fashion Week followed.”

artwork

'Constant doubt'

The constant need to perfect your design, constant doubt, is it good, will it work, is my idea reflected in my work, is my design wearable, is it unique, special? The designer and their immediate environment suffer from these moments of doubt and self-criticism. There is never a moment of euphoria. Melancholic, depressing, nothing is ever good enough, never being satisfied. The designer dismisses themselves, indiscriminately rejects designs; nothing is ever good enough; they become dictatorial; people cringe in fear and run away, fearful but wanting to do things right. It is a dark period, full of self-criticism.
The constant need to perfect your design, constant doubt, is it good, will it work, is my idea reflected in my work, is my design wearable, is it unique, special? The designer and their immediate environment suffer from these moments of doubt and self-criticism.
There is never a moment of euphoria. Melancholic, depressing, nothing is ever good enough, never being satisfied.
The designer dismisses themselves, indiscriminately rejects designs; nothing is ever good enough; they become dictatorial; people cringe in fear and run away, fearful but wanting to do things right.
It is a dark period, full of self-criticism.
1/3

Team

Digital art Folkert Datema
Makeup & hair Viviënne De Rop
Fashion styling Martine Reurings
Assistant photography Kirsten Wessels
Models @ IMG Models
Location MIAT, Gent, Belgium

Behind the scenes

shoot

Exhibition

Paris Fashionweek